The iconic Wheaties box featuring former Olympian Bruce Jenner has started popping up on eBay in the wake of his revelation that his is transitioning.

Caitlyn Jenner, Formerly Known as Bruce, Poses for Vanity Fair Bruce Jenner appears at an event to unveil three retro Wheaties boxes at the Westin Bonaventure in Los Angeles on Feb. 15, 2012.

Bruce Jenner’s iconic Wheaties box is for sale on eBay, if you’re willing to shell out a couple hundred dollars. The former Olympic champion’s photo was on the front of the breakfast cereal ...

Bruce Jenner's celebrated Wheaties cereal box following his 1976 Olympic win is up for sale to the highest bidder on eBay.

One day in 1977, about a year after Bruce Jenner shattered a world record to win the decathlon gold medal at the Montreal Summer Olympics, he met up with his sportswriter friend Barry McDermott to ...

With America fixated on all things Bruce Jenner and the anticipation around his Diane Sawyer interview Friday night on ABC, it seemed an interesting moment to revisit another time when he captured ...

Hunger Games: Olympic legend Bruce Jenner (now known as Caitlyn Jenner) was paid $1 million to appear on a Wheaties box in 1977. “By far, out of everything I've done in my career, General Mills ...

Bruce Jenner was involved in a fatal four-car accident in California. He told police paparazzi were following him.

Bruce Jenner was involved in a fatal four-car accident in California, a Los Angeles County Sheriff’s Department statement said.

Wheaties went without featuring an athlete on the front of the box for nearly two decades until Bruce Jenner's gold medal in the decathlon at the 1976 Montreal Olympics.

One-time Olympic gold medalist Bruce Jenner at an event in 2012 with his famed Wheaties box. Gilbert Carrasquillo / Today The hair change isn't the only part of Jenner's life in flux these days.