Ad of the Day: Twix leans into ‘maximalism’ with $2m brand refresh campaign
The new global brand platform comes from ad agency Adam&EveDDB and also features a new logo and package design.
Mars bets big on its ‘sleeper’ brand Twix with $2m campaign and redesign
The confectionery giant’s chief brand officer, Rankin Carroll, reveals how Twix is shifting from division to abundance – and why the project was “course-corrected” five months in, leaving him ...