A Professor of Marketing Communication at the Babcock University Ogun State, Adesago Adefulu, has developed a research model ...

Research shows advanced models like ChatGPT, Claude and Gemini can act deceptively in lab tests. OpenAI insists it's a rarity ...

Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...

This is where platforms like GC Coupons have emerged as crucial partners, proving that digital coupons are not just about ...

A few years ago, “disruption” seemed to be the buzzword of the times, with companies big and small looking to do whatever ...

WD_Black SN8100 review: a fast, consistent PCIe Gen5 SSD that outpaces Gen4 rivals and challenges Crucial’s T705 across real ...

The Indian policy makers have to focus on the primacy of consumer behaviour to make decisions , rather than what they think ...

A value-centric operating model is a strategic reorientation that moves the enterprise beyond short-term cost-cutting toward ...

Romania is taking tangible action toward its green transition through sustainable infrastructure projects, public‑private ...

The gambling and digital entertainment industry is turning a corner in 2025. The times when the industry was characterized by ...

Henry Kowal, director of product management at Arity, shared responses to questions related to automakers expanding into ...

It's been a rough few years for consumer investing. A small but vocal group of VCs is betting AI will change everything.