The ad industry spends a lot of time lamenting signal loss. But the quality of marketing data – or, rather, the lack thereof – is arguably as big of an issue and doesn’t get nearly as much ink ...
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Fed up with big tech, communities turn to data collectives for control
Data collectives and cooperatives, which let creators control the collection and distribution of their data, are emerging as preferred alternatives to big tech companies.
NEW YORK--(BUSINESS WIRE)--Proxima, a data intelligence software company that helps marketing teams scale customer acquisition profitably, today announced it has joined the Truthset Data Collective, a ...
SAN FRANCISCO—The data validation-as-a-service offering Truthset has announced that its Truthset Data Collective is emerging from private beta with 20 founding members and a suite of products aimed to ...
NEW YORK--(BUSINESS WIRE)--MRI-Simmons, a leading provider of insights on the American consumer, today announced it has joined the Truthset Data Collective, a group of data providers uniting to help ...
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