Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

At the centre of the new look is the brand's revamped wordmark, refined with the help of typographer Luke Ritchie. The ...

As AI makes it easier to generate, replicate, and scale design, the rarest resource left is evidence of intent. Brands will increasingly compete not just on form or function, but on visible human ...

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