Except for Patagonia, the social impact of brands isn’t getting noticed by consumers. Whenever I ask students or other groups of people which companies they consider to be social impact leaders, they ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers ...

In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals, ...

With the South African influencer advertising market expected to grow by 10% between 2025 and 2029, reaching an estimated ...

Social media platforms are more than just tools for sharing cat videos or keeping up with friends—they're powerful influencers of public opinion. The algorithms that drive these platforms determine ...