Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

The social media landscape is set for significant changes in 2025. Marketers are preparing for a dynamic year as they face ...

Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...

Williams Professor of Marketing at Baylor University’s Hankamer School ... the impact of materialism and compulsive buying on well-being and the impact of smartphone and social media use on personal ...

"This ethical framework has had a tremendous impact. Since making these adjustments, our social media engagement rates have risen by 45%, and in their comments, users regularly express their gratitude ...

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left behind in using social media as a marketing strategy.

In an age where social media promises to connect us, a new Baylor University study reveals a sobering paradox – the more time we spend interacting online, the lonelier we may feel.

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...