In this Pharmaceutical Executive video interview, Ian Baer, Founder & CEO of Sooth, speaks about how distrust and uncertainty surrounding social media is impacting the pharmaceutical industry.

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

How do you feel about the AI shift, and its potential impact on your job and/or career? LinkedIn has been exploring the impact of generative AI in marketing specifically, and how marketers view the ...

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise.

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.

From AI-driven insights to influencer marketing and crisis management, Avian WE’s Group CEO Nitin Mantri shares how PR is ...

Sprout Social Influencer Marketing revolutionizes how brands discover, activate and scale influencer partnerships CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Today, Sprout Social (Nasdaq: SPT), ...

Under this mandate, the agency will develop and execute a high-impact social media strategy, focusing on strengthening brand ...

Your most potent brand asset isn't your corporate social media presence; it's the authentic voice of your leadership team.

Agent Academy, the not-for-profit sister enterprise of Agent, a leading Northern full-service marketing agency, is pleased to announce the formation of its new advisory board.