As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

In this Pharmaceutical Executive video interview, Ian Baer, Founder & CEO of Sooth, speaks about how distrust and uncertainty surrounding social media is impacting the pharmaceutical industry.

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

How do you feel about the AI shift, and its potential impact on your job and/or career? LinkedIn has been exploring the impact of generative AI in marketing specifically, and how marketers view the ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise.

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.

Sprout Social Influencer Marketing revolutionizes how brands discover, activate and scale influencer partnerships CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Today, Sprout Social (Nasdaq: SPT), ...

However, influencer marketing comes with both opportunities and challenges that brands must navigate to achieve maximum ...

Under this mandate, the agency will develop and execute a high-impact social media strategy, focusing on strengthening brand ...

A Nine-Year Longitudinal Study of the Impact of Passive and Active Social Media Use on Loneliness" investigated how ...

The social media landscape is set for significant changes in 2025. Marketers are preparing for a dynamic year as they face ...