From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early ...

Reusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of ...

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

Public health experts, lawmakers and parents have cautioned about the effects of social media on America’s teens. But what do teens themselves think? In 2024, Pew Research Center surveyed U.S. teens ...

Google has put its Australian YouTubers on notice: a hike in the minimum age to access social media could hurt your channel ...

Just how influential is social media on supermarket sales? I’ll share one story. A retailer came to me and said, “Rick, we ...

Americans over 60 are influencing younger consumers and unifying families. It’s time marketers tapped consciously into this ...

Food companies are embracing AI to refine their green marketing strategies, as investments in sustainable food and branding ...

Filmmaker Hansal Mehta criticized repetitive film promotions on X, questioning if they truly engage audiences or just create ...

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...