Emotive marketing for sustainable consumption: ... The effects of social media content on the valuation of chocolate, Q Open (2025). DOI: 10.1093/qopen/qoaf003. Provided by University of Göttingen.

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing ...

2.Social media reviews have a significant impact on consumer behavior. Social media is a dynamic source of social proof, which is an important consideration when making purchases.

How will that impact pharma marketing and the industry's presence on the various social platforms? Especially in the healthcare category, which in the US is going through so much in terms of public ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

Public health experts, lawmakers and parents have cautioned about the effects of social media on America’s teens. But what do teens themselves think? In 2024, Pew Research Center surveyed U.S. teens ...