Except for Patagonia, the social impact of brands isn’t getting noticed by consumers. Whenever I ask students or other groups of people which companies they consider to be social impact leaders, they ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers ...

In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals, ...

American Christmas CEO Dan Casterella By Dan Casterella, CEO of American Christmas, the company behind many of the iconic holiday ...

With the South African influencer advertising market expected to grow by 10% between 2025 and 2029, reaching an estimated ...

The use of social media is contributing to declining attention spans, emotional volatility, and compulsive behaviors among young people, according to a new report by Nanyang Technological University, ...

The evening was winding down, but there was still one big award to give out: Humanitarian of the Year, which this year would ...