Beyond Vanity Metrics: How Brands Are Measuring Social Media Impact
Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...
The brands making the biggest splash on social media, from Spotify and Netflix to fast-growing Fenty Hair
Spotify and Netflix were 2024's top brands in creator marketing on social, while Fenty Hair and Cécred were the ...
EurekAlert!14d
Social media's double-edged sword: New study links both active and passive use to rising loneliness
Williams Professor of Marketing at Baylor University’s Hankamer School ... the impact of materialism and compulsive buying on well-being and the impact of smartphone and social media use on personal ...
SpeedwayMedia4d
The Role of Social Media in Motorsport Marketing
As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left ...
AllBusiness.com on MSN7d
Ethical Social Media Marketing: 15 Ways to Responsibly Curate Content
"This ethical framework has had a tremendous impact. Since making these adjustments, our social media engagement rates have risen by 45%, and in their comments, users regularly express their gratitude ...
Influencer marketing can help tourism industry mitigate waste, pollution
Social media influencers who are passionate about environmental causes can help the tourism industry inspire tourists to engage in pro-environmental behavior to help mitigate waste and pollution, ...
News Medical12d
Study investigates how social media use impacts loneliness over time
In an age where social media promises to connect us, a new Baylor University study reveals a sobering paradox – the more time we spend interacting online, the lonelier we may feel.