That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...

Marketers often suppress email-engaged or repeat customers from direct mail campaigns, reasoning that if customers are ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Digital advertising seems to be everywhere. You turn on your ...

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...

Although it may seem like a channel stuck in the past, nearly two-thirds (65%) of marketers across verticals integrate email with direct mail, and 58% integrate social media with direct mail, ...

SAN FRANCISCO--(BUSINESS WIRE)--Lob, the leading direct mail automation platform, today released its 2023 State of Direct Mail report, in partnership with Comperemedia, to understand how enterprise ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...