In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Discover how to craft a compelling brand story that resonates with your audience. Learn key strategies to create an ...

In the future, these brands will need to strive for a differentiating emotional connection” The change is local and global. To take one local example, in the UK Pfizer is working with the ...

For small businesses aiming to stand out, mastering both differentiation and distinctiveness is key. Here's how.

Brand Influence Agency, a leader in innovative community influencer marketing strategy, has redefined the way local and ...

An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating ...

Your website is often the first point of contact between your potential customers and your brand—especially in today’s digitally driven world.