In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

Gamification boosts positivity, and sustainable choices build trust and emotional connection ... delight in an otherwise routine experience. Brands can weave these thoughtful touches into ...

Rachael Yamagata is joining hands with Tessan, a global leader in charging solutions, to bridge technology and emotional ...

Zib Digital, a leading digital marketing agency in Melbourne, announces key findings on how Autumn marketing campaigns can ...

In the complex pharmaceutical market, achieving high levels of brand memorability directly influences patient choices and adherence, making it a critical focus for marketing strategies.

In the future, these brands will need to strive for a differentiating emotional connection” The change is local and global. To take one local example, in the UK Pfizer is working with the ...

Earlier this month, a queue formed outside Brown Thomas on Grafton St as the store launched its first exclusive Jellycat. As ...

Creating the perfect podcast intro and outro is essential for establishing a strong identity and engaging listeners right ...

While this strategy can be extremely effective when done well, when done wrong, it can breed confusion or even distrust.

Evolving customer expectations and the role of AI in customer experience. Insights from the CEE 2024 Report reveal shifting consumer expectations in the Philippines. Surveying over 10,200 Filipino ...

When times are tight, it's tempting to see marketing as a 'nice to have'. But brands in the know have been investing - and ...