In a world where consumers are constantly bombarded with advertisements, brands must find innovative ways to capture ...

The Love Notes initiative is part of Kitopi’s effort to bring an emotional connection to the delivery experience.

As we navigate the complexity of modern business, it’s becoming clear that a human decision maker is at the heart of every ...

Gamification boosts positivity, and sustainable choices build trust and emotional connection ... delight in an otherwise routine experience. Brands can weave these thoughtful touches into ...

Rachael Yamagata is joining hands with Tessan, a global leader in charging solutions, to bridge technology and emotional ...

Zib Digital, a leading digital marketing agency in Melbourne, announces key findings on how Autumn marketing campaigns can ...

In the complex pharmaceutical market, achieving high levels of brand memorability directly influences patient choices and adherence, making it a critical focus for marketing strategies.

It started as an experiment. A few years ago, brands dabbled in virtual influencers - digital personas like Lil Miquela and ...

In the future, these brands will need to strive for a differentiating emotional connection” The change is local and global. To take one local example, in the UK Pfizer is working with the ...

Written by Dan Beaumont, Founder, GAME What are we really selling? We hear it all the time—brands don’t sell products, they ...