Factor Communications, writes on how the power of Emotional Branding lies in its ability to make consumers feel rather than ...

Discover how a compelling brand narrative, crafted through strategic public relations, can build authentic connections with ...

In the future, these brands will need to strive for a differentiating emotional connection” The change is local and global. To take one local example, in the UK Pfizer is working with the ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Every pharmaceutical marketer wants their brand campaign to be more emotional, but do we know why emotional marketing is important for brand adoption? To help you answer this question, this ...

Discover how to craft a compelling brand story that resonates with your audience. Learn key strategies to create an ...

An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating ...