Lifecycle marketing does. Here are the differences. A. The lifecycle marketing model has no closed walls The lifecycle model breaks down the walls of the sales funnel and opens up the buyer's journey ...

If your job involves thinking about the interaction between people and brands, it’s likely that some version of the Brand Funnel is lurking somewhere in the back of your mind. Although it’s now ...

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?

Promotion channels through affiliate marketing, in particular, rely heavily in this age of digital commerce and sales ...