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Most marketers (62%) report being at least somewhat satisfied with their ability to measure the return on investment (ROI) of sponsorship and event marketing initiatives, according to a recent report ...

Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study ...

This article is part of CNN Underscored’s Guide to Coffee, a two-week focus on everything coffee, from the best methods for brewing it to the best machines to do so and the accessories and gear you ...

SWE: Represents the snow water equivalent found at selected SNOTEL sites in inches. Precip: Water year (Oct. 1 - Sept. 30) precipitation in inches.