Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

For the first time in over a decade, Coca-Cola is reviving its iconic “Share a Coke” campaign in a bid to target younger ...

Go Wild is Puma’s biggest global campaign to date and sees it launch a major strategic offensive as it unveils a positioning ...

Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as ...

The sportswear company will increase marketing investments by 40% in support of a campaign, “Go Wild,” that was created by ...

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Puma revealed on Thursday, “Go Wild,” a global campaign that the athletic powerhouse said marks “an evolution in its brand ...

On Thursday morning, PUMA officially launched a multi-year marketing campaign that redefines the game with a bold new strategy. The "Go Wild" campaign is the biggest global marketing campaign in ...

The effort promotes the brand’s Advanced Night Repair Serum as a solution for poor sleepers and will span digital, social ...

Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave ...

Minesto, leading developer of ocean energy is selected by renowned bearing manufacturer SKF to be part of a large-scale international marketing brand campaign. The campaign "The Faroe Islands Space ...

Affilza is an AI-powered network that connects brands with publishers through tools designed for campaign management, fraud ...