Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Award-winning integrated marketing agency Carswell Gould has launched The Marketing Forecast 2025 – a comprehensive global ...

GRX25 united global leaders to showcase mining innovation, foster collaboration, and celebrate excellence in sustainability ...

GenAI to mitigating AI risks By 2028, over 90% of customer queries will be resolved by AI-powered chatbots, and 80% of ...

Higher risk, lower growth, and declining investment is how the UN’s trade agency, UNCTAD, sums up the global economic outlook in an annual report.

REFY Beauty has appointed Vagabond Digital as its performance marketing partner to support global expansion plans. The Manchester-based beauty brand, launched in 2020 by model and influencer Jess Hunt ...

PM Modi meets world leaders on G7 margins; discuss bilateral ties, regional and global issues Modi, who is here to attend the G7 Summit, Tuesday said he had a "very good meeting" with South Korean ...

The club’s worth went up from €162 million in 2010 to €1.47 billion by 2019. But like with any marketing win, staying power is the long game. Ultimately Cristiano Ronaldo’s spell at Juventus did more ...

With visibility came value. Juventus quickly turned into a marketing magnet. Adidas renewed its contract by €357 million; Jeep increased its shirt sponsorship from €17 million to €42 million per year.

The Cannes Lions International Festival of Creativity, which officially kicked off June 16, draws tens of thousands of global marketing, advertising and creative professionals to the French Riviera ...

Leaders of the G7 pose for a family photo during the G7 Summit, in Kananaskis, Alberta, Monday, June 16, 2025 Here is the expected petrol price for July 2025 Nutella is launching a new spread ...