Google has uploaded a new logo for Google Search Console. The logo looks like a variation of an analytics logo with a magnifying glass, with blue, green, yellow and a smidge of red in the logo. Here ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...

Google has started pulling the plug on Universal Analytics today, as GA4, the new standard, takes over. Universal Analytics has been in place for Google Analytics since 2012, with it acting as the ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

The July 2023 sunsetting of Universal Analytics may feel inconvenient, and it will take some time and effort to transition to Google Analytics 4. Google Analytics has been the staple analytics package ...

Google Analytics introduces new features for a better reporting experience, including improved data quality identification and enhanced sampling controls. Improved data quality identification makes it ...