Should we begin to treat athletes as brands? And what are the consequences of doing so, both on and off the field?

In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

New Delhi: Diljit Dosanjh’s upcoming film Sardaar Ji 3 has triggered a social media storm, not for its storyline, but for ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Elon Musk bans something from X starting tomorrow that will shock advertisers. What he called an aesthetic nightmare will ...

Paid search is the most effective digital tactic for B2C marketers, with 24% saying it has the biggest impact on revenue. Social Channels. Some 46% of B2B marketers are not sure whether any social ...

In recent years, it has become expected to see brand names spattered throughout Pride-related festivities: event stages boast ...

Nihal Rajan discusses Jockey’s Gen Z shift through the JKY Groove collection, highlighting a move towards comfort-led fashion ...

LinkedIn has partnered with the National Volunteer & Philanthropy Centre (NVPC) to launch a new campaign, "In good company", aimed at rallying business leaders in Singapore to champion social impact ...

Upward comparisons—spotting the gap between who I am and who I aspire to be—often lead to dissatisfaction. People scroll for ...

Below, we'll take a look at the best social media management tools, based on tens of hours of usage, to help manage your social media posting, marketing, and management. Reader offer: Free 30-day ...