Under this mandate, the agency will develop and execute a high-impact social media strategy, focusing on strengthening brand ...

Bank analysts found that only 10% of the 126 posts Trump had published this time around on sensitive topics had caused clear currency market moves.

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left behind in using social media as a marketing strategy.

"This ethical framework has had a tremendous impact. Since making these adjustments, our social media engagement rates have risen by 45%, and in their comments, users regularly express their gratitude ...

Sprout Social Influencer Marketing revolutionizes how brands discover, activate and scale influencer partnerships CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Today, Sprout Social (Nasdaq: SPT), ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...