X, was once a priority platform for players who wanted to have a public voice, but it has a growing number of competitiors ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of ...

As AI can be used to create misleading images and videos, which can help spread misinformation, it is making social media far ...

Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban ...

AI is transforming travel booking by enabling collaborations between AI engines and major travel companies, potentially ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

Sprout Social Influencer Marketing revolutionizes how brands discover, activate and scale influencer partnerships CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Today, Sprout Social (Nasdaq: SPT), ...

“This research underscores the complexity of social media’s impact on mental health ... European Journal of Marketing, and Psychology & Marketing, among others. Dr. David has been interviewed and ...

to analyze their data and found that online advertising has a clear impact on both financial and operational performance. Social media marketing, on the other hand, had a broader influence as it ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...