In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

New Delhi: Diljit Dosanjh’s upcoming film Sardaar Ji 3 has triggered a social media storm, not for its storyline, but for ...

Digital life makes things easier but lonelier, flatter, and less human. Are we trading too much for convenience?

In recent years, it has become expected to see brand names spattered throughout Pride-related festivities: event stages boast corporate names, storefronts on parade routes are adorned with rainbows ...

Upward comparisons—spotting the gap between who I am and who I aspire to be—often lead to dissatisfaction. People scroll for ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

LG continues positivity push with AI-powered ‘Radio Optimism’ An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their loved ...

Elon Musk bans something from X starting tomorrow that will shock advertisers. What he called an aesthetic nightmare will ...

The impact of COVID-19 is widespread, and it will shape business and consumer behavior for months to come. And while the humanitarian and safety-related aspects of this outbreak are top of mind ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

LinkedIn has partnered with the National Volunteer & Philanthropy Centre (NVPC) to launch a new campaign, "In good company", aimed at rallying business leaders in Singapore to champion social impact ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...