Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...

As social media becomes increasingly a part of marketing strategies, businesses are investing heavily in the platforms to ...

Measuring social media impact in 2025 requires looking beyond vanity metrics. Discover key strategies and tools to boost ...

Under this mandate, the agency will develop and execute a high-impact social media strategy, focusing on strengthening brand ...

De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.

As a sports activity that attracts great responses from fans and entertaining race car events, motorsport has not been left behind in using social media as a marketing strategy.

"This ethical framework has had a tremendous impact. Since making these adjustments, our social media engagement rates have risen by 45%, and in their comments, users regularly express their gratitude ...

However, influencer marketing comes with both opportunities and challenges that brands must navigate to achieve maximum ...

X, was once a priority platform for players who wanted to have a public voice, but it has a growing number of competitiors ...

Hashtags like #boycott_ranveerallahbadia and #unfollow_ranveer_allahbadia trended on social media, with users urging each ...

After Swift further elevated Travis Kelce's popularity in 2023, the NFL enjoyed a "Taylor Swift effect" of additional growth, including spikes in merchandise and ticket sales, particularly among ...

Published in the journal Personality and Social Psychology Bulletin, the Baylor study – The Epidemic of Loneliness: A ...