In today's fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands navigate ...

New Delhi: Diljit Dosanjh’s upcoming film Sardaar Ji 3 has triggered a social media storm, not for its storyline, but for ...

Digital life makes things easier but lonelier, flatter, and less human. Are we trading too much for convenience?

In recent years, it has become expected to see brand names spattered throughout Pride-related festivities: event stages boast corporate names, storefronts on parade routes are adorned with rainbows ...

Upward comparisons—spotting the gap between who I am and who I aspire to be—often lead to dissatisfaction. People scroll for ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Elon Musk bans something from X starting tomorrow that will shock advertisers. What he called an aesthetic nightmare will ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

LinkedIn has partnered with the National Volunteer & Philanthropy Centre (NVPC) to launch a new campaign, "In good company", aimed at rallying business leaders in Singapore to champion social impact ...

The agency-client relationship has commanded more press attention than any other this year. The Drum sits down with the ...

Social media marketing has come a long way. What worked in 2018 (posting frequently and chasing likes) is now almost ...

Young consumers who shop online and have FOMO (fear of missing out) tend to feel lower levels of social, psychological and financial well-being, a new study finds—but there's one important caveat.