Waitrose has placed a limit on a particular bar of Lindt chocolate. Also in Money today: Ryanair launches a yearly ...

If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

Were you now or ever wondering how successful small businesses always stay ahead? Do you look for new schemes to transform ...

A 360 marketing campaign delivers a unified message across all platforms, ensuring customers receive consistent information.

This article explores why consumer brands must use CRO strategies for business growth and the limitations they must overcome ...

March Madness is not just a college basketball tournament—it’s a national phenomenon that captivates both die-hard sports fans and casual viewers every spring, as they watch 68 teams compete. For many ...

Ice Cream was ‘a clear outlier’ in Unilever’s portfolio, according to the new chief executive who is seeking to accelerate the company’s growth plans ...

Pprotein-rich foods have been classified into two main categories: complete and incomplete proteins ... Despite all the frequent attention health influencers and convincing marketing give to getting ...

Every business should have a marketing plan that outlines an overall strategy and the day-to-day tactics used to execute it. A successful marketing plan will lay out tactics for how to connect ...

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Common sections include an executive summary, a company overview or description, products and services, market analysis, a marketing and sales plan, an operational plan, and details about the ...