If when the idea of perms—a chemical treatment that utilizes heat to change the texture of hair—comes to mind, you immediately think of the 1980s and 1990s, you're not alone. Celebrities like Brooke ...

Curious about heatless beach waves? You might know the tried-and-true method of braiding wet hair before going to bed. But this standard technique can end up with waves that look too contrived. So we ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

The stylish wavy hair that you see on every TV actress and celebrity is almost impossible to achieve without a few painstaking hours every morning with a curling iron -- or is it? A hair process has ...

Ever wondered how K-pop stars like Suzy and Ive’s Wonyoung look so flawless with their wavy locks? Digital hair perms might be the reason ... There’s a certain kind of hair you can spot in any K-drama ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...