The rules of brand survival have changed. As retail transforms how consumers discover, research, and purchase products, most ...

Purpose: This study explores the influence of perceived brand authenticity on emotional and behavioral loyalty among ...

Li, Y. and Liu, J. (2025) An Accessible Predictive Model for Alzheimer’s Disease Based on Cognitive and Neuropathological ...

Warbird legend Steve Hinton discusses his lifelong passion for vintage aviation, from childhood inspirations to test flights, ...

Explore emerging attack methods, evolving AI-driven threats, supply chain risks, and strategies to strengthen defenses and ...

Our study found that people are now able to distinguish between AI-generated and human-authored content only 51% of the time.

The market came into the week pricing a 3.63% year-end Fed policy rate. After Wednesday’s 25 bps rate cut, the market ended ...

Rapid release testing detects mycoplasma DNA with great sensitivity by using advanced technologies such nucleic acid ...

Zimmer Biomet (ZBH) could be a solid choice for investors given its recent upgrade to a Zacks Rank #2 (Buy). This upgrade primarily reflects an upward trend in earnings estimates, which is one of the ...