Shifting to customer-centric pricing means fundamentally rethinking how your business understands and responds to demand.

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can ...

Well-crafted prompts let ChatGPT act like a crypto assistant, generating watchlists, scanning social buzz and flagging tokens with real growth potential. Use ChatGPT alongside platforms like CoinGecko ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Hotel industry competition can be fierce in terms of owners knowing their competitors, including which ones affect their ...

A growing reliance on AI is fueling a fundamental transformation in retail, introducing a new shopping dynamic known as agent ...

Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large ...

Today, consumers are bombarded with 4,000 - 10,000 marketing messages daily. Fatigue has set in, and if businesses want to cut through the clutter, they must opt out of volume-based strategies. The ...

Some brands are finding ways to protect profits while maintaining consumer trust, all without angering major platforms and ...

The University of Melbourne has been reprimanded for using wi-fi location data to identify students involved in a sit-in protest last year. An investigation by the Office of the Victorian Information ...