Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.

Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.

Bad apps can hide in plain sight, and Google just pulled the plug on one of the biggest ad fraud operations we’ve seen in a ...

Israel spent $50M on deal with Google, X, other ad platforms to deny famine in Gaza, says new report - Anadolu Ajansı ...

SlopAds ad fraud scheme were pulled from Google Play. Make sure your phone stays clean and secure moving forward ...

Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

A fully automated Meta ad platform could reshape how agencies work and how campaigns are built, optimized and delivered, ...

The Justice Department argued that the best way to address the company’s unfair advantage was to force it to sell off ...

AI marketing company Cognitiv updated its contextual targeting tool, ContextGPT, to provide brands with more relevant and ...

Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real ...