Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Shireesha Gorgilli is a seasoned product management and business intelligence professional based in the United States with over a decade of experience. With a strong educational foundation, including ...

Global traction strategist Nina Aziz Justin — founder of The Resilience Mentor — shares her approach to building resilience.

A collaborative multidisciplinary team that includes Northwestern’s Kristi Holmes, PhD has been named an NIH S-index ...

Critical Manufacturing showed how its MES, Connect IoT and IoT Data Platform software can untangle chaotic shop floor data to ...

On Jan. 1, CMS will begin implementation of a new alternative payment system for select hospitals. The Transforming Episode Accountability Model will hold participating hospitals responsible for the ...