Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.

Value-based care (VBC) metrics are more than just numbers; they act as vital tools for agencies to assess their performance and outcomes. In the VBC ...

Shireesha Gorgilli is a seasoned product management and business intelligence professional based in the United States with over a decade of experience. With a strong educational foundation, including ...

Global traction strategist Nina Aziz Justin — founder of The Resilience Mentor — shares her approach to building resilience.

In this guest editorial by Brad Jones, the coach emphasizes a need to balance data collection with qualitative measurement in swim coaching.

Nowadays, everything is ruled by numbers in the digital environment.

The cybersecurity sector is obsessed with measuring risk. We track CVEs, count patches, and calculate compliance scores. And ...

Adopting AI isn’t a PR exercise, and it isn’t a case of “the more the better.” The key to successful AI integration is less ...

At the opening of the 2025 NSC Safety Congress & Expo, Lorraine Martin urged a move away from traditional lagging indicators ...

A collaborative multidisciplinary team that includes Northwestern’s Kristi Holmes, PhD has been named an NIH S-index ...

Australia’s small and medium-sized businesses (SMBs) are facing a pivotal moment as rapid technological change, including the ...

On Jan. 1, CMS will begin implementation of a new alternative payment system for select hospitals. The Transforming Episode Accountability Model will hold participating hospitals responsible for the ...