The obvious choice, it seems, for many marketers (or more likely, CFOs) is to send the brand media budget to the chopping block. There are a couple reasons for this: 1. Compared with the ease of ...

Latin America's remote marketing talent is booming—Wow Remote Teams reports a surge in U.S. demand for bilingual specialists across key LATAM hubs.

For decades, marketing was guided by intuition and experience. Marketers, myself included, relied on past successes to predict what would work next. But in today’s competitive landscape, relying on ...