Overview: Lead generation tools in 2026 are offering a powerful combination of automation, data enrichment, and multi-channel ...

The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

The pro-agentic shift is reflected in DeepL’s trends research. We found 80% of leaders report increased AI-driven ROI, with ...

X has taken a decisive step to redefine how enterprise marketing and revenue teams operate, acquiring The Kiln, a ...

This acquisition expands 2X's capabilities to complete GTM orchestration, making it one of the first Marketing-as-a-Service ...

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...

In practical terms, Epic challenged Apple’s right to force developers into using its in-app payment system, opening the door ...

This article was published in 2026 and references a historical marketing insight from 2024, included here for context and accuracy. The 2024 holiday season crystallized a pattern that continues to ...

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

Having been privy to the lead management processes of hundreds of B2B organizations of every stripe, I would estimate that at least half have internal demand funnel (AKA waterfall) stages that combine ...