The next time you turn on that TV, walk by that out-of-home ad or flip through those Amazon product pages, take a look at the content the brand is using.
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Social media's impact: Driving business strategies from marketing to ROIWhat started in a Harvard dorm room in 2003 as a tool for social networking has since evolved into a powerful driver of ...
Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty Social media has emerged as a dominant force in shaping consumer behavior, profoundly influencing purchasing ...
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The 'dark side' of social media influencers and their impact on marketing and consumer behaviorThe deception and damage, and their impact ... Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges, Psychology & Marketing (2025).
Businesses are constantly searching for innovative strategies to boost their online presence and drive meaningful engagement.
As political tensions continue, students face the emotional aftermath of social media’s role in election discourse. The ...
Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...
Short videos are one of the most engaging types of social media content because they deliver information quickly and ...
The effects of social media content on the valuation of chocolate, Q Open (2025). DOI: 10.1093/qopen/qoaf003 ...
Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood. That's according to research from ...
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