The fundamental principles of consumerism remain unchanged - people seek connection, affirmation, and belonging ...

Businesses are constantly searching for innovative strategies to boost their online presence and drive meaningful engagement.

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Social commerce for marketers transforms platforms into revenue drivers, creating seamless shopping experiences and boosts ...

The trend, sparked by an influencer's playful mispronunciation of 'Croissant' as 'Prashant,' has caught the attention of ...

A new systematic review seeks to better understand how social media use affects mental health, specifically psychiatric ...

Guest posting has emerged as a cornerstone of content marketing strategies. For years, it has been a reliable method for ...

Discover the truth about teeth whitening, its long-term effects on enamel, and how to protect your dental health while ...

You might think that a global lurch to the right would put an end to this purpose marketing stuff but it seems not.

India's plan to set up a $1-billion fund to back social media influencers has evoked praise from creators and industry ...

Alanna Strauss, Piper Heitzler and Campbell Torchin have joined CAA in the Media & Entertainment Partnerships department. The ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...