Does triggering certain emotions increase willingness to pay for sustainably produced food? On social media, emotional ...

The fundamental principles of consumerism remain unchanged - people seek connection, affirmation, and belonging ...

The deception and damage, and their impact ... Dark Side of Social Media Influencers: A Research Agenda for Analysing Deceptive Practices and Regulatory Challenges, Psychology & Marketing (2025).

Businesses are constantly searching for innovative strategies to boost their online presence and drive meaningful engagement.

A recent eMarketer and impact.com report shows that consumers usually research products at least three separate times before ...

Social commerce for marketers transforms platforms into revenue drivers, creating seamless shopping experiences and boosts ...

The trend, sparked by an influencer's playful mispronunciation of 'Croissant' as 'Prashant,' has caught the attention of ...

A new systematic review seeks to better understand how social media use affects mental health, specifically psychiatric ...

As political tensions continue, students face the emotional aftermath of social media’s role in election discourse. The ...

Guest posting has emerged as a cornerstone of content marketing strategies. For years, it has been a reliable method for ...

Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...

The prestigious awards honour companies, organisations and individuals who have harnessed the power of digital influence to ...