Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty Social media has emerged as a dominant force in shaping consumer behavior, profoundly influencing purchasing ...

The deception and damage, and their impact ... Dark Side of Social Media Influencers: A Research Agenda for Analysing ...

Food and its production can have social and ecological costs that impact ... media campaigns can be an effective way to promote sustainable consumption in the short term," explains Dr. Sarah Iweala, ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

Businesses are constantly searching for innovative strategies to boost their online presence and drive meaningful engagement.

Adolescents with the strongest relationships are the most likely to have high levels of well-being — even when they use Instagram, Facebook and other platforms frequently, study shows.

Short videos are one of the most engaging types of social media content because they deliver information quickly and ...

Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood. That's according to research from ...

Our multidisciplinary approach offers both breadth and depth in understanding the impact of social and environmental issues across industries and sectors. We combine foundational teachings in finance, ...