For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...

Inbound customer campaign strategies focus on building relationships with potential and established customers. Relationships are built on honesty and respect. For an inbound marketing campaign to work ...

Today, we’re pondering many important questions: These answers are critical to my and my agency clients’ success. I set out to reboot an inbound vs. outbound marketing study I partnered with Moz on in ...

Opinions expressed by Entrepreneur contributors are their own. An entrepreneur’s responsibilities reach far and wide. You wear a number of hats on a day-to-day basis, none more important than ...