Additionally, the company's target audience may be very niche, making it difficult to reach potential customers through mass marketing efforts. This is where inbound marketing comes in.

Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...

There are two marketing strategies for generating leads: outbound and inbound. Outbound marketing tries to push a message out to potential customers. Outbound marketing activities include trade ...

Check the “Schedule a UPS On-Call Pickup” box at the bottom of the WSVL Inbound Shipment form. The original form will lengthen and will be auto-populated with the contact information you have already ...

Steenburgh, Thomas J., and Jill Avery. "HubSpot: Inbound Marketing and Web 2.0 (TN)." Harvard Business School Teaching Note 510-043, September 2009.