In the nearly 100-page lawsuit filed against DraftKings, attorney Mike Kanovitz said there are two areas of concern. One is false advertising.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Broadway Inbound and New York City Tourism + Conventions, the City’s official destination marketing organization and convention and visitors bureau, presented their annual 'NYC Center Stage' luncheon ...

Inbound marketing helps businesses grow steadily because it focuses on attracting people naturally with helpful content.

HALLE, Germany — Alexander Zverev and an umpire helped out with ice after a spectator was struck by a falling advertising board during his match at the Halle grass-court tournament. The board fell ...

INBOUND highlights creative leadership alongside technical innovation, since both are are essential to achieving excellence at scale.

Brand USA, the United States’ destination marketing organization and premier sponsor of U.S. Travel Association’s IPW, held its annual press conference today at McCormick Place in Chicago, Illinois, ...

Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% due to uncertainty over U.S. trade policies.

Nintendo Switch 2 draws crowds and Costco is rolling—plus, why it was a bad week for EVs, Aldi and Procter & Gamble.

BarkBox CEO Matt Meeker apologized after a leaked message from a staffer on Reddit exposed the company’s plans to axe marketing for its Pride campaign out of fear it would “feel more like a ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...