The world of marketing is in constant flux. What worked brilliantly last year might be completely ineffective today. Consumer ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

Four common kinds of telemarketing include outbound calls, inbound calls ... It does not include the use of direct mail marketing methods. Telemarketing may take place from a call center, an ...

Ad Intelligencer's data-driven, full-funnel methodology, and global expertise position it as one of the leading paid ads agencies. Through personalized, results-oriented solutions, it drives ...

Digital marketing has been a mainstay at John Murtha Johnstown-Cambria County Airport in recent years. But some of its social media methods are out of touch when it comes to attracting a younger ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...