If you have mapped out a customer journey (an inbound version of a sales funnel), clever CTAs will encourage buyers to advance to the next step of that journey. Measure and improve your results ...

Inbound lead generation, in particular, can be a strong example of that. Within the marketing department ... qualified leads (MQLs) or Sales-qualified leads (SQLs). However, as those leads progress ...

and funnel nurturing, to the marketing dungeon. But you should set them free instead: They are (probably) still your top source of qualified leads! Does your organization have the optimal ratio of ...