When signals and AI come together, they give revenue teams the power to influence outcomes long before a buyer ever raises ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.