Increased Relevance: Segmentation allows you to create content that is highly relevant to each audience segment. This ...

Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

Inbound marketing has become the marketing strategy for brands to truly succeed. In fact,’The Ultimate List of Marketing Statistics’ by HubSpot states that 54% more leads are generated through inbound ...

In the marketing world, there’s often a clear divide between outbound and inbound strategies. Outbound marketing – things like radio, TV, and print – pushes a message out to the audience. Inbound ...

There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value. These include SEO rankings, inbound links, articles published, ...

To build successful marketing campaigns that yield results, it's crucial to deeply understand one thing: how people search for solutions to their problems. From research through physical documents to ...

Over the past decade, inbound marketing has become one of the most important forms of B2B demand generation. But as inbound marketing approaches middle age in Internet years, some wrinkles are ...

For over sixteen years, Abstrakt Marketing Group has helped B2B enterprises experience growth by using omni-channel lead ...

Marketers and advertisers today are busier than ever before. From managing large scale projects to handling simple daily operations, there’s a lot to handle. Enter “inbound marketing”. The use of ...