As marketers, we can pair those channels together to create a strategy that's stronger than either one when used alone. Again: outbound marketing pushes out information to potential customers, whereas ...

Traditional outbound marketing may be killing your ... your business and set your long-term strategy. Here is our list of key reasons to use inbound marketing as a focus for the next generation ...

Inbound marketing is a strategy that focuses on attracting customers ... inbound marketing costs 62% less per lead than traditional outbound marketing. This is particularly important for small ...

There are two marketing strategies for generating leads: outbound and inbound. Outbound marketing tries to push a message out to potential customers. Outbound marketing activities include trade ...

Many B2B companies have started deploying inbound marketing strategies. At the core of those strategies is content marketing. Some 93% of B2B organizations are using some form of content marketing, ...

You can coast on your reputation and regular referrals, but it's also a good idea to have a formal lead generation process in place.

Telemarketing is the direct marketing of goods or services to potential customers over the telephone or the Internet. Four common kinds of telemarketing include outbound calls, inbound calls ...

Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...