Feel awkward saying “let’s catch up”? A simple shift—offering a clear reason—can ease the discomfort and spark real ...

People are more likely to comply with our requests if they like us. Finding authentic similarities with those we wish to ...

Learn how the most effective leaders go beyond formal position authority, leveraging the psychology of influence and persuasion to inspire and guide others.

Compliance is a behavior performed only because it is requested. Otherwise, it will not happen. What explains this kind of social influence? Social psychologist Robert Cialdini, in his masterful ...

The principle of “liking.” The best example is the famous “Tupperware party.” The reason it works is that the group that came ...

Over the past two decades, the profusion of influencers on social media has been nothing short of overwhelming.