People are more likely to comply with our requests if they like us. Finding authentic similarities with those we wish to ...

Learn how the most effective leaders go beyond formal position authority, leveraging the psychology of influence and persuasion to inspire and guide others.

This video explores five powerful manipulation tactics people use to influence others and how to resist them. Drawing insights from Robert Cialdini's book Influence: The Psychology of Persuasion ...

Compliance is a behavior performed only because it is requested. Otherwise, it will not happen. What explains this kind of social influence? Social psychologist Robert Cialdini, in his masterful ...