Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer ...

Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of ...

If you're willing to take marketing and sales just as seriously as you do your brushes and palette, you have a better chance ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

In wake of high influence of social and digital media, a significant change in wedding traditions had been observed in the country. Due to increasing such influence, wedding culture had undergone a ...

X, was once a priority platform for players who wanted to have a public voice, but it has a growing number of competitiors ...

From ancient rituals to digital-age consumerism, this is how marketing—and by extension capitalism—reshaped the way we ...

In an age where social media promises to connect us, a Baylor University study reveals a sobering paradox—the more time we ...

Musk wrote on X, the social media platform formerly called Twitter ... it would be wrong to believe that social networks do not influence elections, said Andreas Jungherr, professor of political ...

For decades, demand generation followed a familiar script — brands dictated the terms, controlled the narrative and funnelled ...

The rise of Chinese-made DeepSeek and the rapid spread of AI chatbots raise pressing questions about their implications for ...