The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok ...

To exclusively shop doorbuster deals, click "Shop Now" under "Main Stage Doorbusters" on the retailer's homepage. These ...

PLANO, Texas – JCPenney has brought on board two new executives – one a branding ace and the other a marketing expert. Khristene Son recently joined the company as senior vice president for trend, ...

JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

Inside J.C. Penney’s holiday marketing strategy A seasonal approach centered on savings rides on the heels of the embattled department store chain’s new $1 billion turnaround plan.

JCPenney’s total 2011 sales decreased 2.8% compared with fiscal 2010, but its new marketing strategy is showing positive signs, the company reported Feb. 24. JCPenney’s Internet sales through ...

ALBANY – Albany Technical College officials announced the college's participation in an exclusive “Suit Up” event at JCPenney, aimed at helping students prepare for their professional ...

JCPenney To Break New Campaign During Oscars - 02/25/2014. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more.