The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok ...

In 1925, J.C. Penney bought 120,000 acres in Clay County, Fla. He envisioned an experimental farming project and a final home ...

It is also a player in track and field and some sports not traditionally known for footwear sponsorships, like auto racing. Over the last few years, Puma has reentered basketball and distance running ...

The Getaway, its appropriately titled and frenetically-paced hero spot created by Combo, resembles a trailer to a ...

Lionsgate Motion Picture Group marketing president JP Richards and co-president Keri Moore are leaving the company.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, J.C. Penney” positioning that has boosted visits.

Creators aren’t just delivering social posts. They are the connective tissue across screens, ad formats, shopping behavior ...

There's a reason why 33 Artists Market adopted that particular number and not, say, 12, 78 or 205. For Gwyn Pevonka, who ...

Join MarketingProfs on September 12 for our Marketing Planning Friday Forum. Includes three educational sessions, live Q&A, ...

JCPenney says, “We’ve got the receipts” in a spot that explains the type of savings its shoppers can get on back-to-school ...